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 | SEO: Designing Web Sites for Search EnginesSpeaker(s): Mark Watson
Search engine optimization (SEO) techniques are skills that all web designers and web developers need and should take into consideration when building web sites and applications. You must really understand these concepts when working with the marketing department to design and implement the most search friendly and marketable web site. Many of these concepts transfer directly to accessibility and good design as well.
This presentation with be an in-depth "best practices" overview of web site design for search engines. Whether you work with HTML, XHTML, CSS, ASP, PHP, JSP, or any other web based language or content management system, this will surely be a beneficial session for any web designer or developer.
|  Oct 9th |
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| Starting & Running a Software Development BusinessSpeaker(s): Randy Walker
Join Randy Walker, owner of an ISV, as he leads an interactive discussion on his successes and failures of running a software business. We will discuss marketing strategies, sales cycles, employees, networking, competition, licensing, legal issues, intellectual property, ways to keep the largest profit margin and the Microsoft Partner Program.
|  Oct 9th |
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| Learning from the Giants: How Wal-Mart, Target, and Home Depot create, consume and leverage data.Speaker(s): Boyd Evert
Boyd discusses how large retailers use data to drive their businesses. Beginning with a brief history of data in the retailing industry, he illustrates how different databases interact with one another, particularly in the supply chain. He presents some lessons that can be learned from the successes and failures of retailers as they continue to cope with the growth of data and the growing demands placed on that data. The lessons aren't limited to large retailers. There's something for every company, large or small.
|  Oct 9th |
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 | Hollerin’ – Marketing Your Message in a Cynical WorldSpeaker(s): Dustin Staiger
Whether you sell software or breakfast cereal smothered in sugar, someone has hear about it before they can buy it. Today’s advertisers have more options than ever before. Finding outlets for your message isn’t the issue, but getting people to listen is. Faced with this dilemma, most choose to turn up the volume, turn up the frequency and turn on the charm. In the end, we simply turn consumers off. If louder, more often and funnier aren’t the solution, what is? Dustin Staiger will give some insightful steps towards an effective marketing approach that doesn’t require a megaphone.
| Oct 10th |
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| Easy eCommerceSpeaker(s): Carlos Moreno
Gateways, Merchant Accounts, SSL Certificates, legal, governmental, and bank requirements, rules, and regulations, dealing with taxes and shipping issues, are enough to drive even the most seasoned developer batty. In this talk you'll get some basic info on what is required for an online store, some 3rd party services that take care of the gruntwork and hair-pulling for you, and you'll learn a few tips on what makes online store successful.
| Oct 10th |
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| Building Your Web Presence with Social MediaSpeaker(s): Connor Raus
With thousands of social sites and blogs popping up within the last few years, it's hard to choose which are worth your time.
Discover the power of social media and how it can help drive traffic to your website and build your online reputation.
| Oct 10th |
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